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VMAX™ Knowledge Series so far: Insights & key takeaways that you should not miss

We’d love to start off with by sharing some conventional wisdom, a quote on how knowledge transforms the lives of people and have a build-up before we talk about the great time we’ve had so far at the VMAX™ Knowledge Series. However, the way this series has shaped up so far, has been fairly unconventional, at least that’s how we see it.

What we can be sure of is that the response has been amazing so far. VMAX™ Knowledge Series kicked off on a scorching day in Bangalore and the third edition took place on a day when rain played havoc. Neither has curbed the enthusiasm of the app startups, who have turned up so far in great numbers to be a part of the sessions. A strong sign of approval, we reckon.

Our aim with the sessions was to give app startups an all-round view of app marketing, to arm them with the marketing ammo required to go out, make their apps a bigger deal and grow their app business.

The first session of VMAX™ Knowledge Series kicked off explaining marketing techniques with practical examples from marketers.

The session offered a lot for app startups to take away. Several PR myths were dispelled, and we had many app startups throwing questions one after another on how they can tackle the various marketing challenges that they face.

With so much lesser-known insight being shared at the very first session, the second edition of the Knowledge Series opened to a pack house, a major chunk of which was those who had attended the first one. Good word spreads fast as we welcomed many new app startups who were eager to know what was in store for them in this round.

The session proved to be quite an eye opener for many app startups. In fact, some even reconsidered their launch strategies. Others had a lot of questions on social media and digital marketing strategies. For those who had attended the first one, this one was a worthy sequel.

Keep watching this space as the third and fourth edition blogs will be coming up soon. The last two editions tell us that there is always a lot of valuable insight waiting to be unraveled. So stay tuned until the next one.

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