Unveiling the untold stories of the dark horses galloping in the Indian app ecosystem

VMAX App Chronicles

A first of its kind short film series created by VMAX that captures the faces behind India’s rapidly growing app ecosystem

Mumbai 20th September, 2016 – Today VMAX unveils App Chronicles, a first of its kind short film series that brings to fore, the untold stories of the faces behind India’s rapidly growing app ecosystem. The exclusive film series celebrates the early milestones of those in the journey of becoming a successful app entrepreneur.

Today, India is the third-largest market in the world when it comes to Google Play Store downloads. However, it is not just a few chosen top apps that are responsible for making India’s app ecosystem as big as it is. Thousands of apps, made by many highly enterprising and ambitious, yet lesser known independent app entrepreneurs are the driving force behind this growth.

There are many untold stories of these app entrepreneurs. These stories of their struggles and making it on their own, are often drowned in all the noise. It is time the world heard their stories.

Season 1 of App Chronicles features 5 such stories which will be released on a daily basis. The season kicks off today with the story of UnderDOGS Gaming – a game studio made out of strong resolve and determination. The next few days will cover stories of – the king of photo editing apps, Outthinking Pvt. Ltd; the young and restless GameEon Infotech; the risk taking nature of Dumadu Games; and the passion and resilience of Mobi2Fun Mobile Entertainment.

“App Chronicles are the stories of emerging app entrepreneurs. These are people with sheer raw talent and infinite hunger to make meaningful apps for Indian consumers. India is at a point where soon there will be thousands of such app entrepreneurs. We hope that through these untold stories of battling against all odds, we can inspire the next generation of app entrepreneurs. With App Chronicles, VMAX in its own small way aims to catalyse the growth of the country’s app ecosystem,” said, Dippak Khurana, Co-Founder & CEO, VMAX.

VMAX hopes that App Chronicles will encourage budding entrepreneurs and other young Indians to explore the world of app development and bring out the true Make in India flavor of India’s app ecosystem. VMAX has roped in award-winning screenwriter and dialogue writer, Ramendra Vashisht of Mary Kom fame to write and direct these films. App Entrepreneurs who have a similar story to share can write to hello@vmax.com and get a chance to be featured in Season 2 of App Chronicles.

You can watch the first film here.

About VMAX
VMAX™ is the leading app monetization platform in India & Southeast Asia. The platform is a simple yet comprehensive solution for app publishers looking to boost their ad revenue. VMAX™ empowers app publishers by offering them complete control, access to multiple ad partners and all ad types. The VMAX™ platform delivers highest yield from ads for app publishers combined with exceptional features like free mediation, real-time bidding (RTB), direct deals and unified reporting. With an unmatched on-ground & local presence in India & Southeast Asia, VMAX™ extends dedicated support in making ad monetization hassle-free. VMAX™ is a product of Vserv Digital Services.