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  • Perfect Workout, the fitness app that is making waves across Vietnam

    Tuesday July 25th, 2017
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    Smartphones have redefined the world of personal fitness, especially when it comes to fitness monitoring. There is an array of apps available today even from some of the most reputed global fitness brands, that help us start and follow a fitness regime rigorously. Add a smartwatch or the more popular fitness band to the mix and a fitness app helps us take our fitness regime to another level. At least one close friend, a colleague or a peer of ours, leans on fitness apps for their persona...

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  • The latest VMAX SDK means monetizing your Android apps is easier than before

    Friday July 7th, 2017
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    When was the last time you remember that you wanted to monetize your Android app and did not have to write or modify your app code extensively, to make even the simplest customization to the ad experience? Well, all that is set to change with our latest update to the VMAX SDK for Android. With the new VMAX SDK 3.7 for Android, you need to code far less than ever before to monetize your app. Do you want to include a particular ad layout in your app? There’s no need to write a lot of cod...

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  • POPS Kids TV: The Video-on-Demand (VOD) app that Vietnamese kids love

    Monday June 19th, 2017
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    Remember that time when as kids we would anxiously look forward to watching our favorite cartoons on television? Today what is nostalgia for a lot of us is fast turning out to be a thing of the past for the current generation of kids. This is because smartphones have made it possible for parents to let their kids watch these shows any time, at their own convenience. Although kids may still watch many of these shows on television, smartphones are becoming the preferred medium for kids to ...

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  • Knock off 50% of your SDK integration time with the VMAX Android Studio Plugin

    Tuesday June 6th, 2017
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    Ad mediation works great for your app monetization as it enables you to maximize your ad revenue opportunities with campaigns from multiple ad networks. With VMAX, you get access to multiple ad networks with a single ad SDK for mediation. However, the challenge in partnering with multiple ad networks is that not all networks allow a server-to-server (S2S) integration. With many ad networks, you can only integrate with them by adding their ad SDK into your app. Some of these networks requ...

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  • How VTV Go is tapping into Vietnam’s Video on Demand (VOD) pulse

    Friday May 19th, 2017
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    Vietnam is one of the fastest growing mobile ecosystems in Southeast Asia. More people in the country are turning to their smartphones for their everyday needs. For instance, a lot of the country’s television watching population is now also looking at Video on Demand (VOD) apps on smartphones to catch up on their favorite TV shows and movies. Even Statista estimates suggest that Video-on-Demand revenue in Vietnam is expected to hit USD 13 million in 2017. It therefore comes as no surpr...

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  • Your app monetization just got more simplified with these new VMAX Control Panel enhancements

    Thursday May 4th, 2017
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    As app publishers, your apps are at the core of everything you do. We understand this and so, our goal has always been to ensure that app monetization is simplified for you. Keeping this in mind, we have made some key enhancements to the VMAX Control Panel. With many of these changes, you will find that the VMAX Control Panel now takes a more modular approach making all the functionalities a lot more accessible. You will find that everything on the Control Panel is now easier to navigate...

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  • This strategy game by Thudo Multimedia is conquering the hearts of mobile gamers across Vietnam

    Thursday April 13th, 2017
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    In a country where over a third of the population consists of smartphone users, it does not come as a surprise that mobile gaming is a big deal in Vietnam. No wonder the country saw over 660 million mobile game downloads on Google Play Store between April 2016 and April 2017. Be it any genre, Casual, Arcade, Action or Strategy, Vietnamese smartphone users love their mobile games. One such mobile game that has been receiving a lot of love lately from the country’s mobile gaming populati...

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  • The Indian Internet and its Survivors of Change

    Tuesday March 28th, 2017
    (l-r: Dippak Khurana, Co-Founder & CEO, Vserv & VMAX; Sachin Bansal, Exec.Chairman & Co-Founder, Flipkart; Hitesh Oberoi, Co-Promoter, MD and CEO at Info Edge India Ltd.; Vinodh Bhat, Co-founder, President & Chief Strategy Officer at Saavn and Bipinpreet Singh, Founder & CEO, Mobikwik)
    It’s been over 20 years since the digital revolution started in India and since then it has only disrupted every space that it has touched. Today, mobile has unleashed a massive wave of digital adoption and is enabling every possible industry to look towards digital as the way forward. However, this journey has not been an easy one. The Indian Internet ecosystem has seen its share of ups and downs. Many businesses broke onto the scene like a wild-fire only to go out like a candle flame...

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  • Your app monetization is now even more secure with the latest VMAX SDK

    Tuesday March 21st, 2017
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    We recently dropped the latest VMAX SDK. While we have already talked about all the great features and enhancements it brings to you, we are drilling down deeper into the security enhancements that come along with it. With the new SDK update, we have put a few anti-fraud measures in place, which ensure that only those apps which are linked to VMAX on the Control Panel and have integrated the VMAX SDK, will be served ads. The new SDK update also makes app permissions simpler for you. I...

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  • Get a deeper understanding of your app monetization with our enhanced analytics

    Wednesday March 1st, 2017
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    Our latest update to the VMAX SDK is aimed at multiple things. While it brings many new features, it also includes a lot of enhancements that you asked for. Many of them are aimed at giving you greater control over your app monetization. This means that you now get a more accurate understanding of your app monetization than before, arming you with all the right insights required make tweaks and changes that result in more ad revenue for you. Here are a few enhancements that we have ma...

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