In today’s complex app monetization environment, developers need a solution that simplifies ad monetization for them. This app monetization platform puts app developers in charge giving them complete control on what it can do for them. However, while it may make it simple to monetize, it is the ad mediation SDK that acts as an enabler for enjoying all the advantages that the monetization platform may have to offer.
Though ad mediation partners or monetization platforms offers a mediation SDK, there are some attributes that make an ideal ad mediation SDK. Such an ideal SDK makes everything from ad partner integration to controlling and managing the app monetization absolutely flexible and hassle free for app developers. Here’s what an ideal ad mediation SDK is capable of:
1. Requesting ads with the right data sets
An ideal ad mediation SDK will require minimal set of mandatory app permissions (such as access to Internet) to pull an ad. Any optional data required to pull ads is fetched basis the permissions granted to that app. For instance, if an app has the permission to pull location data, only then will the VMAX™ SDK take the location data while requesting an ad.
2. Reducing ad load time
It can be really annoying for app users if they first see a blank ad space and then the ad starts to load. This can severely impact their user experience. An ideal SDK will intelligently cache ads in the background thread without hampering the app experience. VMAX™ for instance, offers app developers the APIs to cache an ad and show it at a later stage. This means when the ad is shown to the user, it is rendered instantly.
3. Rendering images, rich media and video ads
An ideal SDK should have the capabilities built in to render standard images, rich media, or video ads. With its built-in compliance for industry standards such as VAST and MRAID, VMAX™ makes it easier for app developers to get started with their app monetization. The SDK can render ads from all possible sources, be it ad networks, agencies, or programmatic buyers.
4. Event-based ad control capabilities
An ideal SDK should provide app developers the control to choose how ads are shown to users based on their interactions with the app. For instance, with the VMAX™ SDK, the developer can choose when an ad appears based on how a user interacts with the app — say 10 days after the user has been using the app. The developer can even choose to disable ads for a particular user who has made in-app purchases. The VMAX™ SDK gives developers this granular control over how ads are shown at a per user level.
5. Greater S2S integration
Most app developers, especially the ones who are just getting started, always face a challenge getting access to ad partners via Server 2 Server (S2S) integration. An ideal SDK takes away this hassle and also eliminates any size overheards, irrespective of the number of S2S integrations. The VMAX™ base SDK offers S2S integration with several mediation partners such as Leadbolt, StartApp, Appnext, InMobi, Buzzcity, and IronSource [MobileCore], thus maximizing revenue opportunities for app developers. While doing so the SDK manages to stay lightweight. For instance, the base SDK for Android is as small as 210 kb in size.
6. Bundled Partner SDKs
An ideal SDK ensures that dependencies of mediation partner SDKs are imported into the application project with ease. Bundling mediation partner SDKs along with the base SDK enables app publishers to import these dependencies with ease. VMAX™ offers mediation with multiple ad networks. The respective libraries (SDKs) of these ad networks are already bundled within the VMAX™ SDK so that developers don’t have to download these ad network SDKs separately.
7. Available across platforms yet offers platform specific native APIs
An ad mediation SDK should be available across all major OS platforms. However, each platform needs its own version of the SDK since the (API and interface) terminology and syntax differ from platform to platform. However, within the VMAX™ SDK, the APIs are available in such a manner that it follows the platform specific terminology (APIs and interfaces) so that it matches native platform framework APIs. This also means there is no additional learning for the app developer when integrating the SDK into an app on a particular platform.
8. Simple usage with extensive callbacks
An ideal SDK includes all key callbacks in a simplified manner. In addition, it should also allow app developers to create customized callbacks as per their preference. VMAX™ exposes the key callbacks required by any app developer to handle the lifecycle of the app through interfaces, so that the developer can handle custom cases. For instance, if an advertisement is taking the user out of the app, then the developer might interested in knowing such callbacks so that he can pause timers or animation loops.
In conclusion, although the purpose of an ad mediation SDK is to be an enabler for the ad monetization process, a good ad mediation SDK is designed keeping in mind the challenges faced by app developers during monetization. With its base SDK, VMAX™ makes it hassle-free for app developers to integrate with mediation partners.
Also, VMAX™ will soon be offering IDE plug-ins for the SDK across all platforms. These plug-ins allow developers to import the SDK into their application project easily. It allows the developer to access ready invocation code to be called for pulling ads without referring to the documentation for a particular ad format. This makes the SDK integration process much more seamless.