Game publishers, the time is right to play your card in the Indian mobile gaming market

VMAX Mobile gaming in India growth featured

Do you know how crazy smartphone users are about mobile gaming? Here’s something that should give you an idea. According to App Annie’s Mobile App Forecast of February 2016, 41% of all apps downloaded in 2015 were mobile games. If this were not enough, mobile games made up almost 80% share of Google Play’s revenue, and 75% of that on Apple App Store.

This is how much smartphone users across the world love mobile games. The situation is not much different, though highly interesting in itself, when it comes to India. Besides hardcore gamers, a major chunk of Indian mobile gamers are first-timers, casual gamers. They are experiencing digital gaming for the first time through mobile devices, unlike those in other countries such as the U.S., where many have gone from desktop gaming to mobile gaming. This is what makes the Indian gaming market such an exciting proposition for app publishers.

Indian mobile gaming on a growth spree
Riding on a rapidly expanding mobile gamer base, mobile gaming revenues in India are projected to grow at a CAGR of over 135% between 2013 and 2016. As the ecosystem improves, these revenues are set to cross USD 571 million in 2016, backed by more 208 million mobile gamers in the country. A Newzoo report estimates the average (mobile gaming) revenue per user across mobile devices to grow at a CAGR of 90% between 2013 and 2016.

Strategy and Casino games rule the market
A wide variety of mobile games of different genre may be popular among Indian gamers. However, the top grossing games chart in the country is dominated by Strategy and Casino games.

  • Four out of top ten games downloaded are casino games
  • Strategy games space is primarily dominated by international players such as Supercell, Machine Zone, IGG
  • Casino games space is dominated by different variants of traditional Indian card game, Teen Patti, from Indian publishers such as Octro, Ultimate games, Moonfrog Labs.

Huge untapped potential for localized games
The success of localized games such as Teen Patti and Rummy clearly suggests that Indian gamers like localized games which not offer localized gaming content. A good 425 million Indians speak Hindi as their first language and 125 million speak English (often as second language after Hindi), so offering gaming content in Hindi can take your game a long way in the Indian market. Also, users prefer mobile games that consume less mobile data, run on lower bandwidth or even allow offline play. However, they also like games that have social playing features. Mobile gamers in India are open to the idea of ad-supported games.

While all of the above suggests that there is thriving market for mobile gaming in India, the country is yet to see its share of app entrepreneurs churning out more mobile games. For app publishers, there could not be a better time to make mobile games that help you get ahead of the curve and win in this fast growing market.

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