Show right Sidebar
  • Introducing the VMAX Super-Ant, our brand mascot

    Wednesday February 22nd, 2017
    Vmax Super Ant
    Ants are one of the most amazing creatures we’ve ever come across. What makes them so interesting is the ability to lift 10 times their weight and move forward effortlessly. They also have a huge role to play in the earth’s natural ecosystem where they enrich the soil, pollinate flowers and spread seeds thus helping maintain the ecological balance. More importantly, ants symbolize singular focus and collaboration, as every ant in a colony of ants works in a concerted effort towards a...

    Read more >>

  • Deliver an enhanced ad experience with Rewarded Interstitial ads

    Tuesday February 14th, 2017
    vmax_blog_rewardedinterstitial
    There’s something bigger that we are bringing with the new VMAX 3.6 SDK update. Although we’ve made significant enhancements to the SDK itself, we are delighted to introduce an all new ad type to you – Rewarded Interstitials ads. Rewarded video ads have been working wonders for you and interstitial ads are traditionally known to deliver great results. Publishers and users love them alike. In fact according to Unity, mobile gamers give 46% preference to rewarded video ads, as oppose...

    Read more >>

  • More ad revenue opportunities for you with the new VMAX SDK update

    Friday February 3rd, 2017
    vmax-sdk-3-6-update-featured
    You asked for it, we delivered. We’ve got a massive update for the VMAX SDK rolling out today. The new 3.6 update that releases today brings a slew of features and optimizations that you wanted to see in your preferred app monetization platform. This means ads that load faster, bug fixes and a more stable SDK. All this is aimed at one and one thing only: simplifying your life as an app publisher. Here’s what you get with the new VMAX 3.6 SDK update: Improved ad analytics for you...

    Read more >>

  • App store trends are your first step to market research for your app idea

    Tuesday January 31st, 2017
    vmax-blog-app-store-trends-featured
    Companies have always relied on preliminary market research before embarking on a new product development or introducing a new service. At the very least, it gives them a good understanding of the opportunities, the gaps that their product or service can fill, and what it would take for them to achieve success. The same holds true for app development. You may have a great app idea, a great way of representing that idea through your app design, but all that means nothing if it does not ad...

    Read more >>

  • Get more creative with your photo uploads with Giddylizer

    Tuesday January 3rd, 2017
    appofthemnth_giddylizer_698x345
    One of the most popular genres of apps, worldwide, are photo & video editing apps. While apps such as Instagram made ‘filters’ trendy for images, today the likes of Snapchat are redefining how people create and share videos. In fact, according to an App Annie report, Photography as a category was second only to Tools in Google Play Store in Thailand in 2015 and grew at a rate of 25% year on year. Giddylizer is one such photo editing app by Bangkok based app publisher Volevi, whic...

    Read more >>

  • Goodbye to an awesome 2016, Welcome 2017

    Thursday December 29th, 2016
    goodbye-2016-welcome-2017-featured-image
    If we could describe in one word, how the year 2016 has been for us it would be: Awesome. We started the year on a high note and went on to achieve some great milestones along the way. We’ve learnt and grown a lot too over the past one year, and we believe this shows in our consistent efforts towards simplifying life for those that matter to us the most: the app developers and publishers of India and Southeast Asia. The year has also seen us kickstart a few industry first initiative...

    Read more >>

  • Good App User Experience + Right Ad Experience = Successful App Monetization

    Wednesday December 28th, 2016
    vmax_playbook_app-monetization
    Prashant Dixit - VP & Business Head, VMAX A good user experience is critical to the success of an app. Users will steer away from an app or simply uninstall if they find that it is not intuitive or user friendly. A few experts have already touched upon the various aspects of an app’s lifecycle, such as good app design, user experience and localization. What I would like to throw light upon now is how a mobile ad experience can affect your user experience. Say you’ve got a ...

    Read more >>

  • Your apps in your users’ languages

    Thursday December 22nd, 2016
    vmax_pb15_698x345
    The number of mobile internet users in India is expected to reach 600 million by 2020 from 306 million in December, 2015. As per IAMAI, the mobile internet user base in rural India is growing faster than that in Urban India, fueled by infrastructure development, affordable devices and digital initiatives by the Indian government. India has a literacy rate of 74% but only 10% of the population understands English. Considering the fact that less than 0.1% of the content on Internet is availa...

    Read more >>

  • 6 best practices for better app engagement and retention

    Wednesday December 7th, 2016
    vmax-playbook-user-engagement-retention
    Deepak Abbot, Senior VP - Product Growth, Paytm Since the advent of app stores, driving app installs has been the primary growth strategy for almost every developer. It has still not lost its sheen but today, smart marketers are going several levels up and focusing on engagement.This is leading to higher retention. Today, uninstall rates, particularly on Google Play Store, are exceptionally high for most developers. Much of this can be attributed to poorly-developed apps but a lot of...

    Read more >>

  • Video: VMAX Playbook launch at YourStory Mobile Sparks 2016

    Tuesday December 6th, 2016
    vmax_playbook_launch_featured
    This year at YourStory’s Mobile Sparks event was special as we unveiled our Developer’s Compass to the App Galaxy - a playbook to help Indian app developers win in the Indian app ecosystem. The Playbook was unveiled by our Co-Founder & CEO, Dippak Khurana along with Deepak Abbot, Senior VP – Product Growth, Paytm; our VP - Global Marketing, Pranab Punj and Shradha Sharma, Founder & Chief Editor - YourStory.com. Mobile Sparks proved to be a great platform for the launch as t...

    Read more >>