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  • Get more creative with your photo uploads with Giddylizer

    Tuesday January 3rd, 2017
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    One of the most popular genres of apps, worldwide, are photo & video editing apps. While apps such as Instagram made ‘filters’ trendy for images, today the likes of Snapchat are redefining how people create and share videos. In fact, according to an App Annie report, Photography as a category was second only to Tools in Google Play Store in Thailand in 2015 and grew at a rate of 25% year on year. Giddylizer is one such photo editing app by Bangkok based app publisher Volevi, whic...

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  • Goodbye to an awesome 2016, Welcome 2017

    Thursday December 29th, 2016
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    If we could describe in one word, how the year 2016 has been for us it would be: Awesome. We started the year on a high note and went on to achieve some great milestones along the way. We’ve learnt and grown a lot too over the past one year, and we believe this shows in our consistent efforts towards simplifying life for those that matter to us the most: the app developers and publishers of India and Southeast Asia. The year has also seen us kickstart a few industry first initiative...

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  • Good App User Experience + Right Ad Experience = Successful App Monetization

    Wednesday December 28th, 2016
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    Prashant Dixit - VP & Business Head, VMAX A good user experience is critical to the success of an app. Users will steer away from an app or simply uninstall if they find that it is not intuitive or user friendly. A few experts have already touched upon the various aspects of an app’s lifecycle, such as good app design, user experience and localization. What I would like to throw light upon now is how a mobile ad experience can affect your user experience. Say you’ve got a ...

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  • Your apps in your users’ languages

    Thursday December 22nd, 2016
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    The number of mobile internet users in India is expected to reach 600 million by 2020 from 306 million in December, 2015. As per IAMAI, the mobile internet user base in rural India is growing faster than that in Urban India, fueled by infrastructure development, affordable devices and digital initiatives by the Indian government. India has a literacy rate of 74% but only 10% of the population understands English. Considering the fact that less than 0.1% of the content on Internet is availa...

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  • 6 best practices for better app engagement and retention

    Wednesday December 7th, 2016
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    Deepak Abbot, Senior VP - Product Growth, Paytm Since the advent of app stores, driving app installs has been the primary growth strategy for almost every developer. It has still not lost its sheen but today, smart marketers are going several levels up and focusing on engagement.This is leading to higher retention. Today, uninstall rates, particularly on Google Play Store, are exceptionally high for most developers. Much of this can be attributed to poorly-developed apps but a lot of...

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  • Video: VMAX Playbook launch at YourStory Mobile Sparks 2016

    Tuesday December 6th, 2016
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    This year at YourStory’s Mobile Sparks event was special as we unveiled our Developer’s Compass to the App Galaxy - a playbook to help Indian app developers win in the Indian app ecosystem. The Playbook was unveiled by our Co-Founder & CEO, Dippak Khurana along with Deepak Abbot, Senior VP – Product Growth, Paytm; our VP - Global Marketing, Pranab Punj and Shradha Sharma, Founder & Chief Editor - YourStory.com. Mobile Sparks proved to be a great platform for the launch as t...

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  • The framework for designing great apps

    Thursday December 1st, 2016
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    Out there is a universe of apps, millions of them and yet we resonate with only a few. Most of them either get lost in the galaxies of randomness or die in a quick supernova, one-show burst. There must be something or a force that keeps the percentage of success so dauntingly far out of reach. Is it sleek UX/UI or great engineering? In my view, creating an app is not just a matter of wireframes and coding.There is much more to it and it starts before the act of creation itself. For suc...

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  • What industry experts are saying about the Developer’s Compass to the App Galaxy

    Thursday November 24th, 2016
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    Last week saw the launch of our Developer’s Compass to the App Galaxy – a playbook to help app developers win in the Indian Apponomy (app ecosystem). Since its launch, the playbook has earned praise and accolades from all quarters of the industry. Not just app developers whom the playbook was put together for, but also industry leaders and experts have recommended the playbook as a comprehensive repository of in-depth insights, best practices and tips & tricks that can help app deve...

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  • Introducing the Developer’s Compass to the App Galaxy: a playbook for winning in the Indian Apponomy

    Thursday November 17th, 2016
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    To download 'Developer's Compass to the App Galaxy', please enter your valid email id here: Today, India’s Apponomy (app economy) is powered by thousands of apps created by the country’s very talented and growing app developer base. In our daily interactions with these developers, we often hear about how they struggle with critical aspects of their app’s business such as getting the app idea and design right, taking it to the users it is meant for, engaging and retaining them and...

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  • Speaking the language of the people: VMAX website now in Hindi

    Thursday October 20th, 2016
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    Our goal has always been to speak the language of the app developer. This not just applies to the way we do business but also our product support. Keeping India’s rising Hindi-speaking app developer base in mind, we are delighted to introduce the VMAX website in Hindi. Today, mobile internet and smartphone app usage in India is fast changing. What was traditionally an urban phenomenon, has percolated to Tier 2 and even the Tier 3 parts of the country. In fact, there are more smartphone...

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