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  • The Indian Internet and its Survivors of Change

    Tuesday March 28th, 2017
    (l-r: Dippak Khurana, Co-Founder & CEO, Vserv & VMAX; Sachin Bansal, Exec.Chairman & Co-Founder, Flipkart; Hitesh Oberoi, Co-Promoter, MD and CEO at Info Edge India Ltd.; Vinodh Bhat, Co-founder, President & Chief Strategy Officer at Saavn and Bipinpreet Singh, Founder & CEO, Mobikwik)
    It’s been over 20 years since the digital revolution started in India and since then it has only disrupted every space that it has touched. Today, mobile has unleashed a massive wave of digital adoption and is enabling every possible industry to look towards digital as the way forward. However, this journey has not been an easy one. The Indian Internet ecosystem has seen its share of ups and downs. Many businesses broke onto the scene like a wild-fire only to go out like a candle flame...

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  • Your app monetization is now even more secure with the latest VMAX SDK

    Tuesday March 21st, 2017
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    We recently dropped the latest VMAX SDK. While we have already talked about all the great features and enhancements it brings to you, we are drilling down deeper into the security enhancements that come along with it. With the new SDK update, we have put a few anti-fraud measures in place, which ensure that only those apps which are linked to VMAX on the Control Panel and have integrated the VMAX SDK, will be served ads. The new SDK update also makes app permissions simpler for you. I...

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  • Get a deeper understanding of your app monetization with our enhanced analytics

    Wednesday March 1st, 2017
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    Our latest update to the VMAX SDK is aimed at multiple things. While it brings many new features, it also includes a lot of enhancements that you asked for. Many of them are aimed at giving you greater control over your app monetization. This means that you now get a more accurate understanding of your app monetization than before, arming you with all the right insights required make tweaks and changes that result in more ad revenue for you. Here are a few enhancements that we have ma...

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  • Introducing the VMAX Super-Ant, our brand mascot

    Wednesday February 22nd, 2017
    Vmax Super Ant
    Ants are one of the most amazing creatures we’ve ever come across. What makes them so interesting is the ability to lift 10 times their weight and move forward effortlessly. They also have a huge role to play in the earth’s natural ecosystem where they enrich the soil, pollinate flowers and spread seeds thus helping maintain the ecological balance. More importantly, ants symbolize singular focus and collaboration, as every ant in a colony of ants works in a concerted effort towards a...

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  • Deliver an enhanced ad experience with Rewarded Interstitial ads

    Tuesday February 14th, 2017
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    There’s something bigger that we are bringing with the new VMAX 3.6 SDK update. Although we’ve made significant enhancements to the SDK itself, we are delighted to introduce an all new ad type to you – Rewarded Interstitials ads. Rewarded video ads have been working wonders for you and interstitial ads are traditionally known to deliver great results. Publishers and users love them alike. In fact according to Unity, mobile gamers give 46% preference to rewarded video ads, as oppose...

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  • More ad revenue opportunities for you with the new VMAX SDK update

    Friday February 3rd, 2017
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    You asked for it, we delivered. We’ve got a massive update for the VMAX SDK rolling out today. The new 3.6 update that releases today brings a slew of features and optimizations that you wanted to see in your preferred app monetization platform. This means ads that load faster, bug fixes and a more stable SDK. All this is aimed at one and one thing only: simplifying your life as an app publisher. Here’s what you get with the new VMAX 3.6 SDK update: Improved ad analytics for you...

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  • App store trends are your first step to market research for your app idea

    Tuesday January 31st, 2017
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    Companies have always relied on preliminary market research before embarking on a new product development or introducing a new service. At the very least, it gives them a good understanding of the opportunities, the gaps that their product or service can fill, and what it would take for them to achieve success. The same holds true for app development. You may have a great app idea, a great way of representing that idea through your app design, but all that means nothing if it does not ad...

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  • Get more creative with your photo uploads with Giddylizer

    Tuesday January 3rd, 2017
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    One of the most popular genres of apps, worldwide, are photo & video editing apps. While apps such as Instagram made ‘filters’ trendy for images, today the likes of Snapchat are redefining how people create and share videos. In fact, according to an App Annie report, Photography as a category was second only to Tools in Google Play Store in Thailand in 2015 and grew at a rate of 25% year on year. Giddylizer is one such photo editing app by Bangkok based app publisher Volevi, whic...

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  • Goodbye to an awesome 2016, Welcome 2017

    Thursday December 29th, 2016
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    If we could describe in one word, how the year 2016 has been for us it would be: Awesome. We started the year on a high note and went on to achieve some great milestones along the way. We’ve learnt and grown a lot too over the past one year, and we believe this shows in our consistent efforts towards simplifying life for those that matter to us the most: the app developers and publishers of India and Southeast Asia. The year has also seen us kickstart a few industry first initiative...

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  • Good App User Experience + Right Ad Experience = Successful App Monetization

    Wednesday December 28th, 2016
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    Prashant Dixit - VP & Business Head, VMAX A good user experience is critical to the success of an app. Users will steer away from an app or simply uninstall if they find that it is not intuitive or user friendly. A few experts have already touched upon the various aspects of an app’s lifecycle, such as good app design, user experience and localization. What I would like to throw light upon now is how a mobile ad experience can affect your user experience. Say you’ve got a ...

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