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  • 6 best practices for better app engagement and retention

    Wednesday December 7th, 2016
    vmax-playbook-user-engagement-retention
    Deepak Abbot, Senior VP - Product Growth, Paytm Since the advent of app stores, driving app installs has been the primary growth strategy for almost every developer. It has still not lost its sheen but today, smart marketers are going several levels up and focusing on engagement.This is leading to higher retention. Today, uninstall rates, particularly on Google Play Store, are exceptionally high for most developers. Much of this can be attributed to poorly-developed apps but a lot of...

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  • The framework for designing great apps

    Thursday December 1st, 2016
    vmax_playbook_app-design-development-featured
    Out there is a universe of apps, millions of them and yet we resonate with only a few. Most of them either get lost in the galaxies of randomness or die in a quick supernova, one-show burst. There must be something or a force that keeps the percentage of success so dauntingly far out of reach. Is it sleek UX/UI or great engineering? In my view, creating an app is not just a matter of wireframes and coding.There is much more to it and it starts before the act of creation itself. For suc...

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  • What industry experts are saying about the Developer’s Compass to the App Galaxy

    Thursday November 24th, 2016
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    Last week saw the launch of our Developer's Compass to the App Galaxy - a playbook to help app developers win in the Indian Apponomy (app ecosystem). Since its launch, the playbook has earned praise and accolades from all quarters of the industry. Not just app developers whom the playbook was put together for, but also industry leaders and experts have recommended the playbook as a comprehensive repository of in-depth insights, best practices and tips & tricks that can help app deve...

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  • VMAX™ Knowledge Series so far: Insights & key takeaways that you should not miss

    Tuesday July 5th, 2016
    We’d love to start off with by sharing some conventional wisdom, a quote on how knowledge transforms the lives of people and have a build-up before we talk about the great time we’ve had so far at the VMAX™ Knowledge Series. However, the way this series has shaped up so far, has been fairly unconventional, at least that’s how we see it. What we can be sure of is that the response has been amazing so far. VMAX™ Knowledge Series kicked off on a scorching day in Bangalore and the ...

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  • Game publishers, the time is right to play your card in the Indian mobile gaming market

    Thursday April 21st, 2016
    VMAX Mobile gaming in India growth featured
    Do you know how crazy smartphone users are about mobile gaming? Here’s something that should give you an idea. According to App Annie’s Mobile App Forecast of February 2016, 41% of all apps downloaded in 2015 were mobile games. If this were not enough, mobile games made up almost 80% share of Google Play’s revenue, and 75% of that on Apple App Store. This is how much smartphone users across the world love mobile games. The situation is not much different, though highly interesting ...

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  • Here’s what you need to know about Thailand’s fast growing mobile gaming ecosystem

    Monday March 14th, 2016
    VMAX Thailand's fast growing mobile ecosystem
    One of the upcoming mobile ecosystems in Southeast Asia to watch out for is Thailand. Not just is the country’s smartphone adoption growing, but also its love for mobile gaming. According to a Newzoo report, mobile gaming contributed to USD 171 million in revenues, which was 51% of the country’s total gaming revenue, which itself is pegged to grow at a CAGR of 31% between 2013 and 2017. What is driving this rapid growth of mobile gaming in the country? The fact that Thailand’s econ...

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  • Look out game developers! Indonesia is where all the mobile gaming action is

    Monday March 7th, 2016
    VMAX Rise of mobile gaming Indonesia_698-345
    If there’s something that’s popular on mobile, no matter what region or country you are in, it’s mobile games. We often have some apps that find massive success in one region, but fail to gather any steam in another, because they just don’t fit into that region’s digital content culture, if there were one. Whatever the case may be this is not true for mobile games. Be it India or Vietnam, we’ve seen that mobile games are massively popular all over the world. Outside of social...

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  • Have you tapped into the Vietnamese smartphone users’ growing love for mobile gaming?

    Wednesday February 17th, 2016
    VMAX Vietnam rise of mobile gaming ecosystem featured image
    Gaming remains one of the most popular activities on smartphones, due to fact that these devices make digital gaming portable, anytime-anywhere and even affordable. And when you’re not gaming, you can still use your device to stay connected with the world, search and discover and enjoy other forms of multimedia. It is no wonder that mobile gaming has found popularity wherever smartphones made a foray. Sometime last year, we had talked about why mobile game publishers should have India ...

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  • Why India should be on every mobile game publisher’s radar

    Wednesday September 16th, 2015
    Mobile gaming India game publisher blog
    Recently, we talked about how India is the next big playfield for mobile game developers. Back then, we observed how smartphones have changed the face of digital gaming in India, effectively putting a gaming device in every hand, making digital gaming much more accessible to user. The result is that today, mobile gaming has gathered tremendous speed and becoming one of the most popular types of content being consumed on smartphones today in India. In fact, findings from the recent Vserv ...

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  • Know what your app users in India are like? The Vserv SUPR 2015 report tells you more

    Monday August 17th, 2015
    SUPR VMAX featured
    India has over 160 million smartphone users today and these users are only set to grow in numbers in the next few years. In fact, it is estimated that by 2017 this number will grow to 234 million smartphone users. For all of these users, their devices are their primary medium for content consumption and Internet access. This means that as this user base grows, more people will consume the apps that you’ve been creating for them. However, while you’ve been creating apps keeping a cer...

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