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  • App store trends are your first step to market research for your app idea

    Tuesday January 31st, 2017
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    Companies have always relied on preliminary market research before embarking on a new product development or introducing a new service. At the very least, it gives them a good understanding of the opportunities, the gaps that their product or service can fill, and what it would take for them to achieve success. The same holds true for app development. You may have a great app idea, a great way of representing that idea through your app design, but all that means nothing if it does not ad...

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  • Good App User Experience + Right Ad Experience = Successful App Monetization

    Wednesday December 28th, 2016
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    Prashant Dixit - VP & Business Head, VMAX A good user experience is critical to the success of an app. Users will steer away from an app or simply uninstall if they find that it is not intuitive or user friendly. A few experts have already touched upon the various aspects of an app’s lifecycle, such as good app design, user experience and localization. What I would like to throw light upon now is how a mobile ad experience can affect your user experience. Say you’ve got a ...

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  • Your apps in your users’ languages

    Thursday December 22nd, 2016
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    The number of mobile internet users in India is expected to reach 600 million by 2020 from 306 million in December, 2015. As per IAMAI, the mobile internet user base in rural India is growing faster than that in Urban India, fueled by infrastructure development, affordable devices and digital initiatives by the Indian government. India has a literacy rate of 74% but only 10% of the population understands English. Considering the fact that less than 0.1% of the content on Internet is availa...

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  • 6 best practices for better app engagement and retention

    Wednesday December 7th, 2016
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    Deepak Abbot, Senior VP - Product Growth, Paytm Since the advent of app stores, driving app installs has been the primary growth strategy for almost every developer. It has still not lost its sheen but today, smart marketers are going several levels up and focusing on engagement.This is leading to higher retention. Today, uninstall rates, particularly on Google Play Store, are exceptionally high for most developers. Much of this can be attributed to poorly-developed apps but a lot of...

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  • The framework for designing great apps

    Thursday December 1st, 2016
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    Out there is a universe of apps, millions of them and yet we resonate with only a few. Most of them either get lost in the galaxies of randomness or die in a quick supernova, one-show burst. There must be something or a force that keeps the percentage of success so dauntingly far out of reach. Is it sleek UX/UI or great engineering? In my view, creating an app is not just a matter of wireframes and coding.There is much more to it and it starts before the act of creation itself. For suc...

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  • What industry experts are saying about the Developer’s Compass to the App Galaxy

    Thursday November 24th, 2016
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    Last week saw the launch of our Developer’s Compass to the App Galaxy – a playbook to help app developers win in the Indian Apponomy (app ecosystem). Since its launch, the playbook has earned praise and accolades from all quarters of the industry. Not just app developers whom the playbook was put together for, but also industry leaders and experts have recommended the playbook as a comprehensive repository of in-depth insights, best practices and tips & tricks that can help app deve...

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  • VMAX™ Knowledge Series so far: Insights & key takeaways that you should not miss

    Tuesday July 5th, 2016
    We’d love to start off with by sharing some conventional wisdom, a quote on how knowledge transforms the lives of people and have a build-up before we talk about the great time we’ve had so far at the VMAX™ Knowledge Series. However, the way this series has shaped up so far, has been fairly unconventional, at least that’s how we see it. What we can be sure of is that the response has been amazing so far. VMAX™ Knowledge Series kicked off on a scorching day in Bangalore and the ...

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  • Game publishers, the time is right to play your card in the Indian mobile gaming market

    Thursday April 21st, 2016
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    Do you know how crazy smartphone users are about mobile gaming? Here’s something that should give you an idea. According to App Annie’s Mobile App Forecast of February 2016, 41% of all apps downloaded in 2015 were mobile games. If this were not enough, mobile games made up almost 80% share of Google Play’s revenue, and 75% of that on Apple App Store. This is how much smartphone users across the world love mobile games. The situation is not much different, though highly interesting ...

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  • Here’s what you need to know about Thailand’s fast growing mobile gaming ecosystem

    Monday March 14th, 2016
    VMAX Thailand's fast growing mobile ecosystem
    One of the upcoming mobile ecosystems in Southeast Asia to watch out for is Thailand. Not just is the country’s smartphone adoption growing, but also its love for mobile gaming. According to a Newzoo report, mobile gaming contributed to USD 171 million in revenues, which was 51% of the country’s total gaming revenue, which itself is pegged to grow at a CAGR of 31% between 2013 and 2017. What is driving this rapid growth of mobile gaming in the country? The fact that Thailand’s econ...

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  • Look out game developers! Indonesia is where all the mobile gaming action is

    Monday March 7th, 2016
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    If there’s something that’s popular on mobile, no matter what region or country you are in, it’s mobile games. We often have some apps that find massive success in one region, but fail to gather any steam in another, because they just don’t fit into that region’s digital content culture, if there were one. Whatever the case may be this is not true for mobile games. Be it India or Vietnam, we’ve seen that mobile games are massively popular all over the world. Outside of social...

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