• Ad Network dependencies

    Thursday September 14th, 2017
    td{border: 1px solid #000;} Compatiblity tested with VMAX SDK Version 3.7.8 Partner Format SDK Version Adapter Dependencies AndroidManifest.xml Proguard Gradle changes Base SDK All 3.7.5 NA compile 'com.google.android.gms:play-services-ads:9.6.0' Not required as It's part of aar https://gist.github.com/VMAXSDK/01747ffe96e46b8a5c976b8e951a3bc7 AdMob Banner 9.6.0+ Not needed as its a part of base SDK (vmax.aar) compile 'com...

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  • What you should know about apps

    Friday December 2nd, 2016
    The Hindu Business Line
    Here’s what you should know about app users: Fifty-eight per cent of them uninstall it within the first 30 days. Seventy-five per cent of those who log only one app session in the first 30 days will also uninstall it. There is a 60 per cent chance that users who did not come back to the app within seven days never return. Early engagement is the key to retention. App designers should focus on user engagement and retention rather than number of downloads for these reasons, says a playbo...

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  • India’s mobile games market is growing rapidly, but revenues are still playing catch up

    Friday November 25th, 2016
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    VMAX has released a report detailing India's mobile games market by pulling together a string of research from its own data and other research firms to provide an overview of the local industry. The report forecasts that more than 244 million people in India will own a smartphone in 2017. It claims that according to eMarketer, by the end of this year there will be 204 million smartphone users in India, rising a further 40 million next year. You can read the complete story on Pocketgamer....

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  • The developers’ guide to India’s app galaxy

    Thursday November 24th, 2016
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    If you are an app developer, monetization challenges are probably not letting you sleep at night. In India, where over 200,000 publishers fight with each other on Google Play Store, getting the user hooked and coaxing them to open their wallets can be a taxing proposition. App monetisation platform VMAX has a ready reckoner for all developers trying to brave India’s app galaxy. You can read the full story on Tech in Asia....

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  • Chronicling the stories of app entrepreneurs

    Monday October 17th, 2016
    The Hindu Business Line
    App Chronicles, a short film series by app monetisation platform VMAX, brings to the fore the stories of the faces behind India’s rapidly growing app ecosystem. The series celebrates the early milestones of those in the journey of becoming a successful app entrepreneur. India is now the third-largest market in the world when it comes to Google Play Store downloads. Read the entire story here....

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  • VMAX unveils short film series-‘App Chronicles’

    Thursday September 29th, 2016
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    VMAX has unveiled ‘App Chronicles’, a short film series that brings to fore, the untold stories of the faces behind India’s rapidly growing app ecosystem. The film series celebrates the early milestones of those in the journey of becoming a successful app entrepreneur. Season1 of ‘App Chronicles’ features five such stories which will be released on a daily basis. The season kicks off with the story of UnderDOGS Gaming – a game studio made out of strong resolve and determinati...

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  • Six hacks to crack the app monetization code in Asia

    Sunday September 25th, 2016
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    It’s a world of apps today where everything that users do with smartphones have an app at the centre of it. If there’s an idea that can be taken to business with smartphones as the medium, it is finding its manifestation as an app. This is especially true for Asia, where apps are increasingly simplifying the lives of smartphone users. However, like any other business, these apps need to make money if they are to grow and sustain themselves. To make money app publishers have to ...

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