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  • Apple Event: All the news that matters

    Thursday September 8th, 2016
    VMAX apple event  iphone 7 featured
    Almost a year and many leaked pictures later, the new iPhone is here. However, the iPhone 7 was unveiled almost towards the end of the launch event. Everything else that was announced until then made big news. 1. Super Mario on iPhone In what could possibly be one of the biggest announcements, Apple has bagged the bragging rights to be the debut platform of choice for the first ever Super Mario Mobile game. Nintendo has teamed up with Apple to release Super Mario Run on iPhones, which c...

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  • Apple #WWDC2016: A roundup of the top announcements

    Tuesday June 14th, 2016
    WWDC16 round up blog featured
    Apple had lots to announce at its yearly mecca for Apple Developers, the Worldwide Developer Conference (WWDC) 2016. Every year, the company announces a slew of software features and enhancements for developers working on iPhone, Macs, and now Apple Watch, and this year was no different. A lot of new enhancements were announced across the board and we look at the key ones that made news: iOS10 Perhaps the biggest announcement of them all was the bucket list of enhancements that come wit...

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  • 3 best practices to reduce app latency and improve user experience

    Monday June 13th, 2016
    VMAX best practices to tackle app latency featured image
    It’s 2016 and we are in an age where smartphones are pushing the limits of hardware performance, with their super HD screens, quad and octa-core processors, bigger RAM and what have you. Even users have come to expect blazing performance, be the operating system or your apps. This means that any app that responds a bit slower than usual for the average user’s taste will be less used or worse still, uninstalled eventually. In fact, a research from an app intelligence platform Appdynam...

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  • Game publishers, your gaming apps are safe from the viewability monster

    Wednesday June 8th, 2016
    Viewability challenge for app publishers
    A major challenge plaguing advertisers is to always ensure that they get the best value out of the ad space that they are buying. Advertisers want to ensure that users are always seeing their ads so that an ad impression has not gone waste, because a user missed it. In this regard, the Media Rating Council (MRC) last year said that a ‘viewable’ display ad is defined as one that is at least 50% percent visible on-screen for a minimum of one second. This in theory means that even if an...

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  • 5 must-know announcements from Google I/O 2016

    Thursday May 19th, 2016
    Google IO 2016 top announcements featured
    The mobile developer side of the world knew what to expect from this year’s Google I/O as far as the OS is concerned because Google had already released preview builds of Android N for developers to test it out. Speculations were also high around what Google might announce on the VR front. However, Google I/O packed in a lot of surprises and this year the event was more about helping users interact with their devices in a more personalized and conversational manner. 1. Android Instant...

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  • Take charge of your app monetization with these six 2016 app monetization trends

    Monday March 28th, 2016
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    As app developers, both established and budding, you need something to keep your app business growing. Creating more apps? Yes, that sits right on top, but then once you have created them, how do they sustain themselves, and how do they help you sustain your app business? The straight answer is you get your apps to make you money. In other words, you need monetize your app. A lot has been happening in the app monetization space though. These global app monetization trends should help thr...

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  • Your app users love native ads, but have you got them right?

    Thursday March 3rd, 2016
    VMAX Insights Native ads featured image
    Ask a smartphone user about mobile ads, and what they will describe is a big full screen pop up that many a times comes in the way of what they were doing on their smartphone. Though, much of this is generalization, a big challenge that you will face when monetizing your apps is ensuring that the user experience does not get affected. When speaking of creating unintrusive ad experiences native ads sit right on the top. By design, native ads merge seamlessly with the app or game content, ...

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  • #MWC16: A roundup of the key announcements

    Thursday February 25th, 2016
    VMAX MWC 2016 roundup featured
    It’s around this time of the year, when all eyes in the mobile ecosystem turn towards the Mobile World Congress for the latest technology innovations in the mobile industry. Last year MWC saw a lot of smartphone and wearables being released. The story was somewhat the same this year too. However, a few brands such as LG and Samsung, took advantage of the buzz around MWC and announced their latest offerings on the eve of the event. With these unveilings, these brands brought a lot of new i...

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  • Want an immersive user experience for your gaming app? Think Incent Ads

    Monday January 4th, 2016
    VMAX mobile games incent ads featured image
    Gaming is perhaps the most popular type of content that gets consumed on smartphones today. Almost all smartphone users, at some point, have played a mobile game on their device. On the other hand, today’s smartphones, with their advanced processing and graphic capabilities are encouraging game publishers to create highly immersive and enriching gaming experiences. How does mobile advertising then keep up with this, to offer an ad experience that is equally immersive and unintrusive? T...

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  • 5 effective UX design tips for mobile game developers

    Monday November 9th, 2015
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    Have you ever played a mobile game and said to yourself, ”Ugh, navigating through this game is not easy at all,” or said, “If only it was easier to find controls in this game.” Here, we are not talking about the gameplay itself, but things such as finding and using controls, relevant information displaying on screen, or navigating between game screens. The gameplay might involve the user exploring, or discovering hidden features, however, no user will like a mobile game, where th...

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