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  • The new VMAX™ Control Panel enhancements make it easier to create an adspot

    Thursday October 6th, 2016
    VMAX Control Panel create an Adspot
    A lot of what we do at VMAX involves taking your valuable feedback into consideration when introducing new features and enhancements to our platform. The VMAX™ Control Panel is aimed at giving you greater control over your app monetization. However, when our customers told us about the features they would like to see, we saw a potential opportunity to enhance the VMAX™ Control Panel. For instance, creating an adspot is now easier with the new Control Panel enhancements. Once logge...

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  • For your catalog games & apps: No extra effort but more ad revenue with Wrapper

    Monday June 20th, 2016
    Wrapper featured image VMAX new
    So you have a catalog of apps and games that you want to monetize. What if you could do so, with no extra effort and yet earn more ad revenue? Presenting Wrapper 1.0.1 for Android, a one-click monetization tool that brings you launch and exit video and interstitial ads to enhance your monetization. As an app publisher, we understand that you are constantly strapped for time and working on new projects. Therefore with Wrapper, we give you the power to monetize your existing catalogue o...

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  • Enriching and immersive ad experiences for your app users with new VMAX™ native ads

    Thursday May 5th, 2016
    VMAX Native ad  Tile and Icon
    Native ads are a great way of engaging your app users, as they enable you to provide an ad experience that blends in seamlessly with the form and function of your app. However, today’s app usage experiences have become quite rich and diverse and therefore you need native ad layouts that best suit the app experience that they will be a part of. Also, it should be easy to integrate native ads into your app/game so that you can focus on more important things such as the business logic of ...

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  • Update to VMAX™ SDK for Android: DEX Method count reduced by 65%

    Thursday April 14th, 2016
    VMAX SDK DEX Method count reduced featured image
    When creating an app for the Android platform, the Dalvik Execution (DEX) specification puts a 65,536 limit to the total number of methods that can be referenced within a single DEX file - be it Android framework methods, library methods, and methods in your own code. This greatly impacts how an app publishers can enhance the app experience or add more features, as these things might result in an increase in the app code base - which translates to a possible increase in the DEX method coun...

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  • Increase user engagement and grow your app business with VMAX™ Promotions

    Monday January 25th, 2016
    VMAX Promotions featured image
    What good is any app if there are no users for it? Building a great app will get you users, however going that extra mile and marketing your app well definitely get you those prized users. An app’s typical journey starts with discovery and should go on to monetization, wherein, after your app has reached a certain mass appeal, you look at monetizing it to get maximum returns on your app efforts. There are many ways to market the apps you create. However, while you create more apps and ...

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  • Enhance your mobile ad revenue with Direct Deals

    Monday January 18th, 2016
    VMAX Direct Deals featured image
    With most connected consumers turning to smartphones for their content needs, you would be seeing the demand for your apps steadily growing. As you go about monetizing these apps, you also have brands or advertisers reaching out to you directly to advertise on your app because of the audience it caters to and/or the content it offers. If your app for instance, offers educational content, you will have educational institutions reaching out to you, wanting to promote their brand through ad...

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  • VMAX™ – App Yield Maximized [VIDEO]

    Thursday October 15th, 2015
    VMAX Intro video featured
    As more people get connected via smartphones, and want to be able to do everything right from watching videos, researching information to booking a cab and ordering groceries via an app, the world will demand more apps to be built. As app publishers build more apps, the app development efforts will become full-fledged businesses that need to make money. Naturally, app publishers will increasingly looking at monetizing apps. As they go about monetizing their apps, publishers realize that ...

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  • Simplifying ad monetization for app developers with VMAX™

    Monday August 3rd, 2015
    Simplifying ad monetization for app developers with VMAX featured
    So you’ve built an awesome app. You’ve also made some progress on the app monetization side and your apps are starting to pay for themselves. However, despite putting in so much energy in monetizing your apps, you run into challenges trying to get the maximum yield out of them. Things such as integrating an ad partner, plugging in an SDK, monitoring an array of dashboards from different ad network takes a lot of time and effort, which could otherwise be spent on other core focus area...

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