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  • Your app monetization is now even more secure with the latest VMAX SDK

    Tuesday March 21st, 2017
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    We recently dropped the latest VMAX SDK. While we have already talked about all the great features and enhancements it brings to you, we are drilling down deeper into the security enhancements that come along with it. With the new SDK update, we have put a few anti-fraud measures in place, which ensure that only those apps which are linked to VMAX on the Control Panel and have integrated the VMAX SDK, will be served ads. The new SDK update also makes app permissions simpler for you. I...

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  • Get a deeper understanding of your app monetization with our enhanced analytics

    Wednesday March 1st, 2017
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    Our latest update to the VMAX SDK is aimed at multiple things. While it brings many new features, it also includes a lot of enhancements that you asked for. Many of them are aimed at giving you greater control over your app monetization. This means that you now get a more accurate understanding of your app monetization than before, arming you with all the right insights required make tweaks and changes that result in more ad revenue for you. Here are a few enhancements that we have ma...

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  • Deliver an enhanced ad experience with Rewarded Interstitial ads

    Tuesday February 14th, 2017
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    There’s something bigger that we are bringing with the new VMAX 3.6 SDK update. Although we’ve made significant enhancements to the SDK itself, we are delighted to introduce an all new ad type to you – Rewarded Interstitials ads. Rewarded video ads have been working wonders for you and interstitial ads are traditionally known to deliver great results. Publishers and users love them alike. In fact according to Unity, mobile gamers give 46% preference to rewarded video ads, as oppose...

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  • More ad revenue opportunities for you with the new VMAX SDK update

    Friday February 3rd, 2017
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    You asked for it, we delivered. We’ve got a massive update for the VMAX SDK rolling out today. The new 3.6 update that releases today brings a slew of features and optimizations that you wanted to see in your preferred app monetization platform. This means ads that load faster, bug fixes and a more stable SDK. All this is aimed at one and one thing only: simplifying your life as an app publisher. Here’s what you get with the new VMAX 3.6 SDK update: Improved ad analytics for you...

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  • The new VMAX™ Control Panel enhancements make it easier to create an adspot

    Thursday October 6th, 2016
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    A lot of what we do at VMAX involves taking your valuable feedback into consideration when introducing new features and enhancements to our platform. The VMAX™ Control Panel is aimed at giving you greater control over your app monetization. However, when our customers told us about the features they would like to see, we saw a potential opportunity to enhance the VMAX™ Control Panel. For instance, creating an adspot is now easier with the new Control Panel enhancements. Once logge...

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  • For your catalog games & apps: No extra effort but more ad revenue with Wrapper

    Monday June 20th, 2016
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    So you have a catalog of apps and games that you want to monetize. What if you could do so, with no extra effort and yet earn more ad revenue? Presenting Wrapper 1.0.1 for Android, a one-click monetization tool that brings you launch and exit video and interstitial ads to enhance your monetization. As an app publisher, we understand that you are constantly strapped for time and working on new projects. Therefore with Wrapper, we give you the power to monetize your existing catalogue o...

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  • Enriching and immersive ad experiences for your app users with new VMAX™ native ads

    Thursday May 5th, 2016
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    Native ads are a great way of engaging your app users, as they enable you to provide an ad experience that blends in seamlessly with the form and function of your app. However, today’s app usage experiences have become quite rich and diverse and therefore you need native ad layouts that best suit the app experience that they will be a part of. Also, it should be easy to integrate native ads into your app/game so that you can focus on more important things such as the business logic of ...

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  • Update to VMAX™ SDK for Android: DEX Method count reduced by 65%

    Thursday April 14th, 2016
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    When creating an app for the Android platform, the Dalvik Execution (DEX) specification puts a 65,536 limit to the total number of methods that can be referenced within a single DEX file - be it Android framework methods, library methods, and methods in your own code. This greatly impacts how an app publishers can enhance the app experience or add more features, as these things might result in an increase in the app code base - which translates to a possible increase in the DEX method coun...

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  • Increase user engagement and grow your app business with VMAX™ Promotions

    Monday January 25th, 2016
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    What good is any app if there are no users for it? Building a great app will get you users, however going that extra mile and marketing your app well definitely get you those prized users. An app’s typical journey starts with discovery and should go on to monetization, wherein, after your app has reached a certain mass appeal, you look at monetizing it to get maximum returns on your app efforts. There are many ways to market the apps you create. However, while you create more apps and ...

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  • Enhance your mobile ad revenue with Direct Deals

    Monday January 18th, 2016
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    With most connected consumers turning to smartphones for their content needs, you would be seeing the demand for your apps steadily growing. As you go about monetizing these apps, you also have brands or advertisers reaching out to you directly to advertise on your app because of the audience it caters to and/or the content it offers. If your app for instance, offers educational content, you will have educational institutions reaching out to you, wanting to promote their brand through ad...

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