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Inventory Distribution Setup

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VMAX allows you to run Direct Deals and in-app Promotions targeted towards a specific audience.

Audiences

You can have a higher probability of reaching your targeted audience by limiting the entire inventory based on filters such as country, time, operating platform, device brand, etc. Once created, an audience can be linked to one or more promotions or direct deals.

Promotions

Promotions are campaigns where you can use your inventory to run your own ads. Usually developers use this method to promote apps or games on their own inventory. An example is where a developer wants to engage his/her existing user base on a new game that he/she is launching.

Direct deals

Direct Deals are CPM or CPC-based campaigns where you can use your inventory to display ads for a specific advertiser. For example if a Developer has a deal with an Advertiser to show their ads only in India, this can easily be accomplished by creating a direct deal with the chosen audience. You can get valuable insights on the Analytics page that you can use to refine the audience and maximize your yield.

Adding an Audience

You can add an audience for future use or add as you go when setting up a new campaign. You can add a new Audience by choosing Create Audience from the Campaigns tab or using the Add New Audience button on the upper-right corner in Campaigns >> Audiences.

To add an audience

  1. Enter an audience name and description.
    16 Create New Audience
  2. Select the countries that you are targeting.
  3. Select one or more parameters from the following:
    1. Day and time
    2. Device brands
    3. Platform and versions
    4. Mobile network operators
      17 Create New Audience 1
  4. Click Save to Add this audience or Reset to start from the beginning.

You can view all available audiences in Campaigns >> Audiences.

14 Audiences

​1 ​Add New Audience ​Click this button to launch the wizard for adding new audiences
​2 ​Filters ​Filter by campaign or country and change the time period here
​3 ​Statistics View statistics for all your audiences at a glance here​
​4 ​Audience List ​A list of audiences depending on the applied filters

Managing Audiences

15 Manage Audiences

​1 Linked Campaigns Click to view the list of associated campaigns
​2 ​Statistics Change to view statistics for a different time period
​3 ​Analytics Basic analytics for the selected time period
​4 ​Audience Identification Update the audience name or description here
​5 Parameters Add one or more parameters for targeting​
​6 Save​ Click Save to ​save the changes made on this page or Reset to ignore

Inventory Distribution

You can distribute your inventory using Direct Deals as well as in-app Promotions for a specific audience.

To create a direct deal

Direct deals allow you to integrate ads for a specific partner. You can add a new campaign by choosing Create Direct Deal from the Campaigns tab or using the Add New button on the upper-right corner in Campaigns >> Direct Deals.

  1. Enter a campaign name and click Getting Started.
    13 Campaign
  2. Select an existing audience or create a new one.
  3. Enter the required fields in the Campaign Configuration section as shown below.
    14 Campaign Configuration
  4. Click Save Configuration and Continue to move on to the Upload Ads section.
  5. Select the ad format as Image or Rich media (HTML).
    15 Upload Ads
  6. Enter the required fields in the Create New Ad section as shown above.
  7. Upload one or more creatives.
  8. Click Continue and your campaign will be created. You can view all your direct deals in in Campaigns >> Direct Deals.
  9. Click on the Campaign name to view the Campaign Manage page.
    image02

Here, under Linked Adspot, search for and add your adspots. The procedure for creating new adspots is mentioned here.

List of Direct Deals

08 Direct Deals

​1 ​Create New Campaign ​Click this button to launch the wizard for creating new campaigns
​2 ​Filters ​Filter by status, country or audiences and change the time period here
​3 ​Statistics View statistics for your direct deals depending on the applied filters​
​4 ​List of Direct Deals ​A list of direct deals depending on the applied filters

Managing Direct Deals

09 Manage Campaign 01

​1 Campaign Name Update the Campaign Name here
​2 ​Status Change the status of your campaign
​3 ​Audiences Update the linked audiences​
​4 ​Adspots ​Update the linked adspots
​5 Add Ad​ Add creatives in this section​
​6 Manage Campaign​ Update one or more parameters such as duration, keywords, and tracking​

Extending Your Supply

For Direct Deals, you can also extend your existing supply by making use of Vserv services. It is also possible to filter such campaigns.

  1. To extend an audience, first open the Direct Deals listing page and click the link Extend Supply just below the Direct Deal.
    Page 4 Alternatively, you can also open the Direct Deal Manage page and click the Extend Supply button.
    Page 7
  2. You will have to choose a CPC or CPM model and fill in the details for the desired audience. Click Save Configuration and Activate once you’re done and your supply will be extended with the chosen parameters.
    Page 8
  3. The Extended Supply analytics are displayed on a separate page that can be accessed from the Direct Deals Manage page.
    Page 9

To create a promotion

Promotions allow you to promote your own apps or offers through your app. You can add a new campaign by choosing Create Promotion from the Campaigns tab or using the Add New button on the upper-right corner in Campaigns >> Promotions.

  1. Enter a campaign name and click Getting Started.
    04 Promo creation
  2. Select an existing audience or create a new one.
  3. Enter the required fields in the Campaign Configuration section as shown below.
    05 Promo Config
  4. Click Save Configuration and Continue to move on to the Upload Ads section.
  5. Select the ad format as Image or Rich media (HTML).
    06 Upload Ads
  6. Enter the required fields in the Create New Ad section as shown above.
  7. Upload one or more creatives.
  8. Click Continue and your campaign will be created. You can view all your promotions in in Campaigns >> Promotions.
  9. Click on the Campaign name to view the Campaign Manage page.
    image02

Here, under Linked Adspot, search for and add your adspots. The procedure for creating new adspots is mentioned here.

List of Promotions

11 Promotions

​1 ​Create New Campaign ​Click this button to launch the wizard for creating new campaigns
​2 ​Filters ​Filter by status, country or audiences and change the time period here
​3 ​Statistics View statistics for your promotions depending on the applied filters​
​4 ​Promotions List ​A list of promotions depending on the applied filters

Managing Promotions

12 Manage Promotions 01

​1 Campaign Name Update the Campaign Name here
​2 ​Status Change the status of your campaign
​3 ​Audiences Update the linked audiences​
​4 ​Adspots ​Update the linked adspots
​5 Add Ad​ Add creatives in this section​
​6 Manage Campaign​ Update one or more parameters such as duration, keywords, and tracking​

Supported Ad Types and Sizes

Ad Type Dimensions
Image – Banner​ 320×50 (up to 15 kb), 728×90​​ (up to 30 kb)​
​Image – Billboard ​300×250 (up to 64 kb)​, 320×480 (up to 64 kb)​, 480×320 (up to 64 kb)​, 480×800 (up to 90 kb)​, 1024×600 (up to 200 kb)​​
Native 80×80, 300×250​, 750×750​, 1200×627​, 320×50​
Video up to 4 MB, up to 60 secs, formats allowed: mp4 or xml​

Audience Targetting

While creating a new direct deal, you can reach out to a specific audience by choosing to pass one or more key values for targeting users.

Selection_047

The VMAX SDK has exposed some setter functions (as shown below) to pass a specific key value in the Ad Request.

Age Age of the user
Gender Gender of the user
Email Specified user email ids
City Approximate City of the user
User did IAP User retention, post-install attribution of users
User did Incent Users that have seen incent-based ads
Section App sections such as news, sports, music, etc.
Language of Article Language
Add Custom Key Define a custom key

On defining these functions, Audience Pro™ will assist you to narrow down your target audience.