It’s a world of apps today where everything that users do with smartphones have an app at the centre of it.
If there’s an idea that can be taken to business with smartphones as the medium, it is finding its manifestation as an app. This is especially true for Asia, where apps are increasingly simplifying the lives of smartphone users.
However, like any other business, these apps need to make money if they are to grow and sustain themselves.
To make money app publishers have to monetize their apps. However, monetization cannot be an afterthought. In today’s app economy, or ‘apponomy’, where companies, businesses and brands are being built on the back of an app, monetization has to be taken into consideration right at the app development stage. Read the entire story on pocketgamer.biz here.