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VMAX allows you to run Direct Deals and in-app Promotions targeted towards a specific audience.

Audiences

You can have a higher probability of reaching your targeted audience by limiting the entire inventory based on filters such as country, time, operating platform, device brand, etc. Once created, an audience can be linked to one or more promotions or direct deals.

Promotions

Promotions are campaigns where you can use your inventory to run your own ads. Usually developers use this method to promote apps or games on their own inventory. An example is where a developer wants to engage his/her existing user base on a new game that he/she is launching.

Direct deals

Direct Deals are CPM or CPC-based campaigns where you can use your inventory to display ads for a specific advertiser. For example if a Developer has a deal with an Advertiser to show their ads only in India, this can easily be accomplished by creating a direct deal with the chosen audience. You can get valuable insights on the Analytics page that you can use to refine the audience and maximize your yield.

Adding an Audience

You can add an audience for future use or add as you go when setting up a new campaign. You can add a new Audience by choosing Create Audience from the Campaigns tab or using the Add New Audience button on the upper-right corner in Campaigns >> Audiences.

To add an audience

1. Enter an audience name and description.
   
2. Select the countries that you are targeting.
3. Select one or more parameters from the following:
   1. Day and time
   2. Device brands
   3. Platform and versions
   4. Mobile network operators
      
4. Click Save to Add this audience or Reset to start from the beginning.

You can view all available audiences in Campaigns >> Audiences.

​1	​Add New Audience	​Click this button to launch the wizard for adding new audiences
​2	​Filters	​Filter by campaign or country and change the time period here
​3	​Statistics	View statistics for all your audiences at a glance here​
​4	​Audience List	​A list of audiences depending on the applied filters

Managing Audiences

​1	Linked Campaigns	Click to view the list of associated campaigns
​2	​Statistics	Change to view statistics for a different time period
​3	​Analytics	Basic analytics for the selected time period
​4	​Audience Identification	Update the audience name or description here
​5	Parameters	Add one or more parameters for targeting​
​6	Save​	Click Save to ​save the changes made on this page or Reset to ignore

Inventory Distribution

You can distribute your inventory using Direct Deals as well as in-app Promotions for a specific audience.

To create a direct deal

Direct deals allow you to integrate ads for a specific partner. You can add a new campaign by choosing Create Direct Deal from the Campaigns tab or using the Add New button on the upper-right corner in Campaigns >> Direct Deals.

1. Enter a campaign name and click Getting Started.
   
2. Select an existing audience or create a new one.
3. Enter the required fields in the Campaign Configuration section as shown below.
   
4. Click Save Configuration and Continue to move on to the Upload Ads section.
5. Select the ad format as Image or Rich media (HTML).
   
6. Enter the required fields in the Create New Ad section as shown above.
7. Upload one or more creatives.
8. Click Continue and your campaign will be created. You can view all your direct deals in in Campaigns >> Direct Deals.
9. Click on the Campaign name to view the Campaign Manage page.
   

Here, under Linked Adspot, search for and add your adspots. The procedure for creating new adspots is mentioned here.

List of Direct Deals

​1	​Create New Campaign	​Click this button to launch the wizard for creating new campaigns
​2	​Filters	​Filter by status, country or audiences and change the time period here
​3	​Statistics	View statistics for your direct deals depending on the applied filters​
​4	​List of Direct Deals	​A list of direct deals depending on the applied filters

Managing Promotions

​1	Campaign Name	Update the Campaign Name here
​2	​Status	Change the status of your campaign
​3	​Audiences	Update the linked audiences​
​4	​Adspots	​Update the linked adspots
​5	Add Ad​	Add creatives in this section​
​6	Manage Campaign​	Update one or more parameters such as duration, keywords, and tracking​

To create a promotion

Promotions allow you to promote your own apps or offers through your app. You can add a new campaign by choosing Create Promotion from the Campaigns tab or using the Add New button on the upper-right corner in Campaigns >> Promotions.

1. Enter a campaign name and click Getting Started.
   
2. Select an existing audience or create a new one.
3. Enter the required fields in the Campaign Configuration section as shown below.
   
4. Click Save Configuration and Continue to move on to the Upload Ads section.
5. Select the ad format as Image or Rich media (HTML).
   
6. Enter the required fields in the Create New Ad section as shown above.
7. Upload one or more creatives.
8. Click Continue and your campaign will be created. You can view all your promotions in in Campaigns >> Promotions.
9. Click on the Campaign name to view the Campaign Manage page.
   

Here, under Linked Adspot, search for and add your adspots. The procedure for creating new adspots is mentioned here.

List of Promotions

​1	​Create New Campaign	​Click this button to launch the wizard for creating new campaigns
​2	​Filters	​Filter by status, country or audiences and change the time period here
​3	​Statistics	View statistics for your promotions depending on the applied filters​
​4	​Promotions List	​A list of promotions depending on the applied filters

Managing Promotions

​1	Campaign Name	Update the Campaign Name here
​2	​Status	Change the status of your campaign
​3	​Audiences	Update the linked audiences​
​4	​Adspots	​Update the linked adspots
​5	Add Ad​	Add creatives in this section​
​6	Manage Campaign​	Update one or more parameters such as duration, keywords, and tracking​

Supported Ad Types and Sizes

Image

Ad Format	Dimension	In KiloByetes (KB)
Image-Banner	320×50	50
Image-Banner	728×90	200
Image-BillBoard	300×250	200
Image-Interstitial	320×480	65
Image-Interstitial	768×1024	92
Image-Interstitial	480×320	65
Image-Interstitial	1024×768	200

Native

Native Elements	Limitations	Native Ad Specs
Title Text	Mandatory	Max 30 chars
Call To Action	Mandatory	Others (Max 18 charcs)
Display URL	Optional	Playstore/AppStore/Domain URL
TagLine	Recommended	Max 30 chars
Icon (80×80)	Recommended	max file size 4 KB (jpg, png & gif)
Main Image (1200×627)	Recommended	max file size 524 KB (jpg, png & gif)
Rating	Recommended	1 to 5
Downloads	Recommended	Numeric (No Limitations)
Description	Recommended	Max 90 chars
Likes	Optional	Numeric (No Limitations)
Sales Price	Optional	Max 25 chars
Price	Optional	Max 25 chars
Sponsored	Optional	Max 25 chars
Phone	Optional	Max 15 numerics including #, + and *
Address	Optional	Max 25 chars
Medium Image (300×250)	Recommended	max file size 65 KB (jpg, png & gif)
Banner Image (320×50)	Recommended	max file size 15 KB (jpg, png & gif)
Tile Image (750×750)	Optional	max file size 300 KB (jpg, png & gif)
Video	Optional	VAST XML (Wrapper) & Only mp4 with 4 MB max & Duration max 60 secs (Inline)

Video

High Definition

• Resolution greater than or equal to 720p
• Duration up to 60 seconds
• File size up to 100 MB
• Aspect ratio 16:9 or 9:16 (vertical video)

Standard Definition

• Resolution is less than or equal to 720p
• Duration can be upto 60 seconds
• File size can be upto 4 MB
• Aspect ratio is 4:3 or 16:9 or 3:4 (vertical) or 9:16 (vertical)

The video must be encoded in H.264 with MP4 as the file extension.

Additional Information

Deep Links

Deep links can be implemented in three ways on Android.

1. URI Scheme [custom protocol – eg: master://]
2. App-Linking (normal http URL – Marshmallow & above)
   App-Linking needs to be handled by the app developers & the URL should be placed directly in the respective field.

   User Flow: When a user clicks on the banner, the link opens the App only if the user has it installed or opens the webpage (default browser) if the app is not installed.

3. Intent URL
   Use this for Google Chrome version 40 & above recommended as other browsers might not support fallback). VMAX SDK versions 3.6 and above can handle the Chrome Intent. Please upgrade if you’re on earlier versions. The intent URL should be placed in the Deep-link URL field & the fallback URL should be placed in the fallback URL field. You can also provide a campaign action URL, which will be used as a secondary fallback URL.
   User Flow: When a user clicks on the banner the link opens in the app using the intent URL. If this doesn’t work, the user will be redirected to the primary fallback URL (Intent fallback). If the primary fallback doesn’t work, then the user will be redirected to the secondary fallback (provided in the secondary Fallback URL filed).