VMAX™ is the leading app monetization platform in India & Southeast Asia. The platform is a simple yet comprehensive solution for app publishers looking to boost their ad revenue. VMAX™ empowers app publishers by offering them complete control, access to multiple ad partners and all ad types. The VMAX™ platform delivers highest yield from ads for app publishers combined with exceptional features like free mediation, real-time bidding (RTB), direct deals and unified reporting. With an unmatched on-ground & local presence in India & Southeast Asia, VMAX™ extends dedicated support in making ad monetization hassle-free.


VMAX™ launches ‘Developer’s Compass to the App Galaxy’ – The first of its kind playbook for winning in the Indian apponomy

Provides app developers and entrepreneurs useful insights, best practices, tips & tricks on app design, development, distribution, marketing, and monetization Mumbai, 18th November 2016: VMAX™, the leading app monetization platform in India & Southeast Asia, today launched ‘Developer’s Compass to the App Galaxy’, the first of its kind playbook for app developers and entrep...

Unveiling the untold stories of the dark horses galloping in the Indian app ecosystem

A first of its kind short film series created by VMAX that captures the faces behind India’s rapidly growing app ecosystem Mumbai 20th September, 2016 - Today VMAX unveils App Chronicles, a first of its kind short film series that brings to fore, the untold stories of the faces behind India’s rapidly growing app ecosystem. The exclusive film series celebrates the earl...

IAMAI brings on board VMAX™ as a founding partner for Mobile 10X

VMAX™ along with partners Google, Paytm & IAMAI to drive the app ecosystem in India Mumbai, February 3, 2016: VMAX™, the leading app monetization platform in India and Southeast Asia announced its association with industry body, Internet and Mobile Association of India (IAMAI) as a foundin...


What you should know about apps

Here’s what you should know about app users: Fifty-eight per cent of them uninstall it within the first 30 days. Seventy-five per cent of those who log only one app session in the first 30 days will also uninstall it. There is a 60 per cent chance that users who did not come back to the app within seven days never return. Early engagement is the key to retention. App designers should focus on...

India’s mobile games market is growing rapidly, but revenues are still playing catch up

VMAX has released a report detailing India's mobile games market by pulling together a string of research from its own data and other research firms to provide an overview of the local industry. The report forecasts that more than 244 million people in India will own a smartphon...

The developers’ guide to India’s app galaxy

If you are an app developer, monetization challenges are probably not letting you sleep at night. In India, where over 200,000 publishers fight with each other on Google Play Store, getting the user hooked and coaxing them to open their wallets can be a taxing proposition. App monetisation platform VMAX has a ready reckoner for all developers trying to brave I...

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