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  • This strategy game by Thudo Multimedia is conquering the hearts of mobile gamers across Vietnam

    Thursday April 13th, 2017
    vmax-showcase-app-of-the-month-immortal-legion-thudo-multimedia
    In a country where over a third of the population consists of smartphone users, it does not come as a surprise that mobile gaming is a big deal in Vietnam. No wonder the country saw over 660 million mobile game downloads on Google Play Store between April 2016 and April 2017. Be it any genre, Casual, Arcade, Action or Strategy, Vietnamese smartphone users love their mobile games. One such mobile game that has been receiving a lot of love lately from the country’s mobile gaming populati...

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  • How a gaming app brings the passion of dancing to the virtual world and back to the real world

    Friday October 14th, 2016
    Showcase App of the Month - Avatar Musik featured
    How would you like it if the real world experience of getting together with friends and going dancing at a club or a party could be brought to your smartphone? Turns out, it works really well for people, as proven by this popular dance-based gaming app Avatar Musik. The app is a rage across Vietnam and its popularity today has spread beyond to countries such as Indonesia, United States and Brazil. As a mobile gaming app, Avatar Musik is uber cool. People can create their virtual profiles...

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  • App Chronicles: Adventures of an UnderDOG

    Tuesday September 20th, 2016
    VMAX App Chronicles: Adventures of an UnderDOG
    Euro 2016 might be best remembered for the nail-biting final match between Portugal and France, which saw the former take home the coveted trophy. But that’s not all that it will be remembered for. Right? There was a team this year, that defied convention, went beyond expectations and surprised everyone by taking on some of the giants of the sport. A David vs Goliath if you will. That team was Iceland. It may not have won the cup, may not have even made it to the final, but it won hear...

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  • Showcase App of the Month: Warung Chain: Go Food Express

    Monday August 22nd, 2016
    Warung Chain
    That mobile gaming is a rage in Southeast Asia is a well-known fact. Probably after social media and communication if there is any activity that sees maximum time from Southeast Asian smartphone users, it is mobile gaming. It’s no wonder that the region has a wide variety of good mobile games to offer. Warung Chain: Go Food Express by Touchten Games is one such game and it is our Showcase App of the Month. The idea behind Warung Chain is simple. The user plays as a Warung (an Indo...

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  • Want greater engagement & retention for your mobile game? Think rewarded video ads

    Thursday August 4th, 2016
    VMAX Rewarded video ads featured
    If there’s one form of mobile advertising that really clicks with mobile gamers, it’s rewarded video ads. The ad type which rewards users with in-game currency or content for watching a video makes it very popular among mobile gamers. In fact, a recent report by Unity suggests that 46% of mobile game players today prefer viewing rewarded video content over any other ad type. 62% regularly choose to engage with a video ad for an in-game reward. Driving user engagement & retention ...

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  • Game publishers, your gaming apps are safe from the viewability monster

    Wednesday June 8th, 2016
    Viewability challenge for app publishers
    A major challenge plaguing advertisers is to always ensure that they get the best value out of the ad space that they are buying. Advertisers want to ensure that users are always seeing their ads so that an ad impression has not gone waste, because a user missed it. In this regard, the Media Rating Council (MRC) last year said that a ‘viewable’ display ad is defined as one that is at least 50% percent visible on-screen for a minimum of one second. This in theory means that even if an...

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  • Game publishers, the time is right to play your card in the Indian mobile gaming market

    Thursday April 21st, 2016
    VMAX Mobile gaming in India growth featured
    Do you know how crazy smartphone users are about mobile gaming? Here’s something that should give you an idea. According to App Annie’s Mobile App Forecast of February 2016, 41% of all apps downloaded in 2015 were mobile games. If this were not enough, mobile games made up almost 80% share of Google Play’s revenue, and 75% of that on Apple App Store. This is how much smartphone users across the world love mobile games. The situation is not much different, though highly interesting ...

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  • PG Connects Bangalore chapter starts tomorrow, will you be there?

    Wednesday April 20th, 2016
    VMAX at PGConnect Bangalore 2016 - featured image
    Pocket Gamer organizes an industry-large event called PG Connects. This 2-day gaming conference begins tomorrow in Bangalore and will witness the convergence of the large Indian gaming industry under one roof. With multiple successful PG Connects organized across the globe, this one promises to take the experience to a whole new level with inspiring speakers, multiple niche tracks, pitching competitions and indie showcases. We are associated with PG Connects as a bronze sponsor and are lo...

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  • Here’s what you need to know about Thailand’s fast growing mobile gaming ecosystem

    Monday March 14th, 2016
    VMAX Thailand's fast growing mobile ecosystem
    One of the upcoming mobile ecosystems in Southeast Asia to watch out for is Thailand. Not just is the country’s smartphone adoption growing, but also its love for mobile gaming. According to a Newzoo report, mobile gaming contributed to USD 171 million in revenues, which was 51% of the country’s total gaming revenue, which itself is pegged to grow at a CAGR of 31% between 2013 and 2017. What is driving this rapid growth of mobile gaming in the country? The fact that Thailand’s econ...

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  • Look out game developers! Indonesia is where all the mobile gaming action is

    Monday March 7th, 2016
    VMAX Rise of mobile gaming Indonesia_698-345
    If there’s something that’s popular on mobile, no matter what region or country you are in, it’s mobile games. We often have some apps that find massive success in one region, but fail to gather any steam in another, because they just don’t fit into that region’s digital content culture, if there were one. Whatever the case may be this is not true for mobile games. Be it India or Vietnam, we’ve seen that mobile games are massively popular all over the world. Outside of social...

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