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  • Introducing Facebook Audience Network In-stream Video Availability through the latest version of VMAX Android SDK

    Monday September 18th, 2017
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    You are in the app business and we have made it our business to ensure that you make the most of your business. Thus with each passing day our product managers and engineers are working hard to make VMAX SDK the most effective and rewarding integration for you. This blog post is dedicated to keep you updated on ‘What’s New’ with the latest version of VMAX Android SDK. Till date you could opt for almost every other ad format on Facebook Audience Network (FAN) through VMAX SDK. With ...

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  • The latest VMAX SDK means monetizing your Android apps is easier than before

    Friday July 7th, 2017
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    When was the last time you remember that you wanted to monetize your Android app and did not have to write or modify your app code extensively, to make even the simplest customization to the ad experience? Well, all that is set to change with our latest update to the VMAX SDK for Android. With the new VMAX SDK 3.7 for Android, you need to code far less than ever before to monetize your app. Do you want to include a particular ad layout in your app? There’s no need to write a lot of cod...

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  • Knock off 50% of your SDK integration time with the VMAX Android Studio Plugin

    Tuesday June 6th, 2017
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    Ad mediation works great for your app monetization as it enables you to maximize your ad revenue opportunities with campaigns from multiple ad networks. With VMAX, you get access to multiple ad networks with a single ad SDK for mediation. However, the challenge in partnering with multiple ad networks is that not all networks allow a server-to-server (S2S) integration. With many ad networks, you can only integrate with them by adding their ad SDK into your app. Some of these networks requ...

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  • Your app monetization is now even more secure with the latest VMAX SDK

    Tuesday March 21st, 2017
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    We recently dropped the latest VMAX SDK. While we have already talked about all the great features and enhancements it brings to you, we are drilling down deeper into the security enhancements that come along with it. With the new SDK update, we have put a few anti-fraud measures in place, which ensure that only those apps which are linked to VMAX on the Control Panel and have integrated the VMAX SDK, will be served ads. The new SDK update also makes app permissions simpler for you. I...

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  • Get a deeper understanding of your app monetization with our enhanced analytics

    Wednesday March 1st, 2017
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    Our latest update to the VMAX SDK is aimed at multiple things. While it brings many new features, it also includes a lot of enhancements that you asked for. Many of them are aimed at giving you greater control over your app monetization. This means that you now get a more accurate understanding of your app monetization than before, arming you with all the right insights required make tweaks and changes that result in more ad revenue for you. Here are a few enhancements that we have ma...

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  • Deliver an enhanced ad experience with Rewarded Interstitial ads

    Tuesday February 14th, 2017
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    There’s something bigger that we are bringing with the new VMAX 3.6 SDK update. Although we’ve made significant enhancements to the SDK itself, we are delighted to introduce an all new ad type to you – Rewarded Interstitials ads. Rewarded video ads have been working wonders for you and interstitial ads are traditionally known to deliver great results. Publishers and users love them alike. In fact according to Unity, mobile gamers give 46% preference to rewarded video ads, as oppose...

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  • More ad revenue opportunities for you with the new VMAX SDK update

    Friday February 3rd, 2017
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    You asked for it, we delivered. We’ve got a massive update for the VMAX SDK rolling out today. The new 3.6 update that releases today brings a slew of features and optimizations that you wanted to see in your preferred app monetization platform. This means ads that load faster, bug fixes and a more stable SDK. All this is aimed at one and one thing only: simplifying your life as an app publisher. Here’s what you get with the new VMAX 3.6 SDK update: Improved ad analytics for you...

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  • A lightweight VMAX SDK brings joy to our customers and delivers maximum yield

    Tuesday July 26th, 2016
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    At VMAX™, we have always aimed at simplifying the lives of app publishers. So when app publishers talk to us, we listen and this reflects in the features the platform brings to them. Recently, we talked about how we had reduced the DEX method count for our Android SDK by 65%. We did so because a lighter SDK helps app publishers keep the app size in check. A lighter app means downloads, installs and app launches are faster. There is also more room for the publisher to innovate and add m...

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  • Enriching and immersive ad experiences for your app users with new VMAX™ native ads

    Thursday May 5th, 2016
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    Native ads are a great way of engaging your app users, as they enable you to provide an ad experience that blends in seamlessly with the form and function of your app. However, today’s app usage experiences have become quite rich and diverse and therefore you need native ad layouts that best suit the app experience that they will be a part of. Also, it should be easy to integrate native ads into your app/game so that you can focus on more important things such as the business logic of ...

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