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Types of Ad Formats

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The VMAX arsenal supports an array of ad types to help you maximize your yield.

Banner

Also known as “display ads”, banner advertisements are a form of graphical ads, typically including a combination of static or animated images, text and/or video designed to convey a marketing message and/or cause the user to take an action. Banner dimensions are typically defined by width and height, represented in pixels, and are displayed over a portion of the app’s or game’s existing content.

Banner

Recommended for: All Apps and Games

Interstitial

Ad units displayed at natural pauses as a user navigates within an app or game. The ad appears after the user leaves the initial screen, but before the target screen displays on the user’s screen. Typically, the ad displays a full-screen image or rich-media.

Interstitial

Recommended for: All Apps and Games

Rewarded video

Ads that reward users with virtual currency or premium content for viewing video trailers.

Rewarded video

Recommended for: All Games

Native

Ads that are consistent with the form and function of the existing app design. Native Ads can be of the following types: in-feed, content stream, icon and tile.

In-Feed Native ads

They provide a short but integrated ad experience with a layout that matches your app’s design.

Native

Recommended for: Ebook readers, online newspapers, and text-based games

Content Stream Native ads

They are in-stream rich media ads that matches your app’s content and design.

native-content-stream

Recommended for: Ebook readers, online newspapers, and text-based games

Icon Native ads

This is an ideal ad format for image-rich games and apps. In-game images such as building promotional banners, hoardings around soccer grounds, lamp post signs can now be used to display ads in real-time without hampering a user’s experience. When a user clicks on an icon ad, a pop-up is displayed for the chosen offer.

native icon

Recommended for: Image-rich games and apps

Tile Native ads

The recent years have seen a surge in the use of tiles instead of text and accompanying images for displaying information in an intuitive manner. This is true for most apps that deliver multimedia. We’ve released this new format specifically for such apps giving them the capability to display native ads that look consistent with the form and function of the existing app design. When a user clicks on a tile ad, a browser page is displayed for the chosen offer.

native tile

Recommended for: Multimedia Apps that display information in square tiles

Interstitial video

Full-screen video ads that are displayed at natural pauses in the app or game.

Video

Recommended for: All Apps and Games

Offerwall

Ads that reward users for viewing video trailers or playing advertised games.

Offerwall

Recommended for: Games

Pre roll video

Video commercials displayed just before playing the video selected by a user.

pre-roll-video

Recommended for: Video players