Good App User Experience + Right Ad Experience = Successful App Monetization

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Prashant Dixit – VP & Business Head, VMAX

A good user experience is critical to the success of an app. Users will steer away from an app or simply uninstall if they find that it is not intuitive or user friendly.

A few experts have already touched upon the various aspects of an app’s lifecycle, such as good app design, user experience and localization. What I would like to throw light upon now is how a mobile ad experience can affect your user experience.

Say you’ve got a great app and it is quite popular among its users. It’s time your app sustained itself and so, you look at monetizing it. However, everything right from your choice of ad formats to their design and placement in the ad will impact your user experience, either positively or negatively depending on the choices you make. Therefore, here’s what you need to know:

1. Ads that your users will like
The user analytics tools that you use would have given you a good idea of what your app users are like. You know their app usage patterns, the time spent on the app and even what they like or dislike about your app. On one hand, these insights will help you decide when to serve them ads. However, when combined with the right advertising platform these insights can help you show ads in your app which are relevant and contextual to your users…

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